Introduction:

Event and conference management is the incubator for those with creative thinking, innovation, organizational skills, and meticulous planning abilities that make a significant difference in the event industry. The Event and Conference Management course has been designed based on an advanced scientific methodology that integrates both theoretical and practical aspects, catering to the needs of those interested or working in the field of event management, a sector that has witnessed rapid growth in recent years.

This course focuses on professionalism and creativity in the strategic management of events and conferences, demonstrating how corporate events can have a strategic impact on reputation. The program covers event management from strategy and creative concept to the execution phase. Participants will learn practical and professional methods to plan, execute, and smoothly manage events, including handling unexpected problems, dealing with media, facilitating procedures, and managing VIPs.

Course Objectives:

By the end of the course, participants will be able to:

Identify types of events and conferences to implement a more effective plan.

Organize, evaluate, and motivate various committees involved in event and conference management.

Promote events and conferences through step-by-step planning and promotional strategies.

Explain the different functions of event and conference management.

Prepare and monitor the financial aspects of conferences.

Plan and organize different types of exhibitions.

Evaluate and monitor activities to assess and follow up on events.

Apply the latest concepts and strategies in the organization and management of events, conferences, and exhibitions.

Designing the event, presenting it, and utilizing technology creatively.

Training Methodology:

This course uses a blend of interactive training techniques and various educational tools to enable participants to work effectively and efficiently in a multi-stakeholder environment. The training relies on four educational pillars: learning concepts (lectures and presentations), role-playing exercises (group exercises), sharing experiences (roundtable discussions), and exposure to real-world problems faced by participants.

Target Audience:

Managers and supervisors involved in planning or managing events, exhibitions, and conferences, as well as public relations managers and staff.

Program Content:

Planning for Events and Conferences:

Definition of events and conferences.

Types of events and conferences.

Objectives of the conference.

Importance and concepts.

Setting SMART goals.

Developing a detailed event plan with activities and programs.

Choosing the venue and agreeing on the event or conference location.

Organizing the Event or Conference:

Identifying human resources for event or conference management.

Forming various specialized committees.

Training/motivating teams responsible for event or conference management.

Promoting Events and Conferences:

Marketing events and conferences.

Elements that attract participants to the event.

Promotion and advertising for events and conferences.

Steps required for promoting and marketing events.

Developing a promotional plan for events and conferences.

Principles of Planning and Executing Conferences and Events:

Defining the concept of an effective conference.

The importance of effective conferences.

Principles of organizing conferences and seminars.

Stages of organizing the conference (general plan).

Organizing and describing the work of conference committees (preparatory and executive).

Tasks of media and financial committees.

Preparing invitations and printed materials.

Overcoming Challenges and Problems in Organizing Conferences and Events:

Requirements for organizing conferences and events.

Principles of organizing conferences and events.

Specifications for those working in conference organization.

Difficulties and problems in organizing conferences and events.

Requirements for organizing conferences and events.

Evaluation criteria for organizing conferences and events.

Annual plan for organizing events.

Contents of prints and their technical specifications.

Monitoring and Evaluating Conference and Event Activities:

Monitoring conference or event activities.

SMART objectives.

Key factors in evaluation.

Benefits of monitoring.

Coordination and monitoring committee.

Monitoring and evaluation.

Steps for Preparing an Exhibition:

What is an exhibition and why organize or participate in one?

Effective planning and organization of the exhibition.

Benefits gained by the organization from the exhibition.

How to organize, supervise, and evaluate the exhibition you organize?

Appointing a coordinator responsible for planning and participation.

Setting exhibition goals.

Budgeting and controlling costs, booking, designing, and building the exhibition.

Pre-exhibition assessment of participation.

Sending personal invitations.